Tag: Translation

Which English for your content?

English is the official working language of many multinational organizations. But all companies have national roots. When these roots are in non-English speaking countries, the choice of what English to write in can quickly become a headache. What do you mean by “what English to write in”? It’s very common for international companies to originate

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Lost in translation

Some translations are so bad that they have an almost surreal quality to them. I spotted this one yesterday in a Paris parking garage/car park.

10 reasons to be kind to European content strategists

This post is a follow-up to a recent tweet in which I said: “The biggest enemy of CS in Europe is the budgetary bloat caused by localization requirements. Right tech ends up being too expensive.” I’m a lucky guy. In the past few weeks I’ve been pitching and/or working on projects that involve serious content

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Je ne suis pas content: Do cultural attitudes to writing affect content strategy?

I’m convinced that cultural attitudes to writing can have a big impact on content strategy, especially when you’re trying to produce web writing in English for non-English organizations. I’m going to use my experience in France to highlight some issues that I’ve encountered. Please note: I’m going to make sweeping generalizations about the French language

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Laid in translation

Further proof that you shouldn’t underestimate the importance of translation in designing your customer experience. Photo courtesy of a good friend of mine. Taken at Orly airport this morning. Is there another sign saying you should be prepared to buy the liquids dinner first?