Take a quick test for me. I’ll say a word and you tell me the first thing that comes into you head. Ready? Jersey What did you think of? A U.S. state? A sports shirt? A Channel Island? A dairy cow? A knit fabric? Well, the luxury brand Chanel is hoping for the latter. It recently
“It’s important to tell stories. Sometimes you’re told, you’ll never change so-and-so’s mind. But if you can be one-on-one with that person and tell a couple of stories… You usually can’t change people’s minds by the intellect. You’ve got to find something that reaches into their hearts.” Jane Goodall, Harvard Business Review interview.