Tag: storytelling

On scent and semiotics

Take a quick test for me. I’ll say a word and you tell me the first thing that comes into you head. Ready? Jersey What did you think of? A U.S. state? A sports shirt? A Channel Island? A dairy cow? A knit fabric? Well, the luxury brand Chanel is hoping for the latter. It recently

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Jane Goodall on the importance of storytelling

“It’s important to tell stories.  Sometimes you’re told, you’ll never change so-and-so’s mind. But if you can be one-on-one with that person and tell a couple of stories…   You usually can’t change people’s minds by the intellect.  You’ve got to find something that reaches into their hearts.” Jane Goodall, Harvard Business Review interview.