Tag: customer experience

More underwear showing: The escape of the lorem ipsum

While wireframes with lorem ipsum raise the hackles of most content strategists, it’s even worse when it’s allowed to run wild in a production environment. Case in point: I stumbled across this piece of filler content (test bandeau) on the Château de Versailles home page this morning. Oops.

Don't let your lorem ipsum run wild



Can I get some creativity with that content strategy?

I have confession to make. I’m struggling with content strategy. Specifically, the strategy part. Let me walk you through what’s been niggling at my brain. Uncomfortable with the definition The Content Strategy Knol says that “content strategy is an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement,

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Epilogue: Waking up from the Apple and UPS Customer Experience Nightmare

The nightmare is over. A couple weeks ago, just days after I blogged on my horrible customer experience, Apple called me to say that they had ordered a replacement for the lost MacBook Pro. The threat of financial loss melted away. By pure coincidence, the day the computer finally arrived I got a call from

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Customer Experience nightmare: UPS UI hurts Apple’s UX

Steve Jobs and Apple have a well-earned reputation as control freaks, as the latest debate about Flash shows. In his open letter on Flash Jobs says: “We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement

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Laid in translation

Further proof that you shouldn’t underestimate the importance of translation in designing your customer experience. Photo courtesy of a good friend of mine. Taken at Orly airport this morning. Is there another sign saying you should be prepared to buy the liquids dinner first?

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