Tag: cultural differences

Which English for your content?

English is the official working language of many multinational organizations. But all companies have national roots. When these roots are in non-English speaking countries, the choice of what English to write in can quickly become a headache. What do you mean by “what English to write in”? It’s very common for international companies to originate

Read More

Did my content just trip over your culture?

Many of the web writing projects I work on are cross-cultural. In other words, I am writing English-language content for French-speaking clients who want/need to communicate in English. I work hard to produce clear, concise copy. My starting point is always the same: It’s up to the writer/client to make himself understood; it’s not up

Read More