“It’s important to tell stories. Sometimes you’re told, you’ll never change so-and-so’s mind. But if you can be one-on-one with that person and tell a couple of stories… You usually can’t change people’s minds by the intellect. You’ve got to find something that reaches into their hearts.” Jane Goodall, Harvard Business Review interview.
“We are swimming in an overabundance of products and services. ‘Different’ is no longer a differentiator. What is? Creating an authentic relationship with your customers.” Sohrab Vossoughi, Viewpoint, Business Week, May 28, 2008 How to Stand Out? Try Authenticity Amen to that.