Category: links

A comma counts

I was taking a break from doing some tedious proofreading when I came across this blog post. It reminded me of just how tough a language English can be for non-English speakers. Just in case our spelling isn’t weird enough, how about the punctuation? Advertisements

Writer or editor? Both, actually.

I stumbled across this article entitled The Cure for Content-Delay Syndrome on A List Apart while waiting for a conference call to start this morning. It couldn’t have come at a better time. The call was about a web project, and I couldn’t help thinking how spot on the writer was. Over the years I’ve

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Unblurring the lines

If you buy a product that gives you access to a service of some kind, is that service (and its benefits) part of the product or are they a standalone offer? In other words, where does the product stop and the service start? My reaction is to say that they’re part of the product —

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The problem with 'conversational marketing'

This article from the e-Consultancy blog struck a cord with me, although my issues with conversational marketing are much simpler. As I writer I’ve always been seduced by the idea of generating compelling content for vibrant two-way conversations rather than monotonous bullet points. But I’ve always been a tad skeptical too, since many of my

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Brand Interactions Are the Future: But Are Interaction Designers Part of Your Agency?

My job is to help you with the big red ball on the lower right-hand side of the triangle. Logic+Emotion: Brand Interactions Are the Future: But Are Interaction Designers Part of Your Agency?

The New Economics of Brands – Harvard Business Online's Umair Haque

If brand are going to do more listening and less talking, then the words they choose had better be the right ones. The New Economics of Brands – Harvard Business Online’s Umair Haque

The 3 Philosophies of Word of Mouth Marketing

Influential Marketing Blog: The 3 Philosophies of Word of Mouth Marketing

The Problem With The Trends (Business) on PSFK

I’ve always had issues with people confusing trend-spotting for creativity and imagination. The Problem With The Trends (Business) on PSFK

Bezos On Innovation

I liked his quote: “A much more stable strategy is to start with ‘what do my customers need?’” Bezos On Innovation

Buzz Marketing techniques to become illegal in UK?

This will put the cat among the pigeons. Buzz Marketing techniques to become illegal in UK? | VisInsights