Missed opportunity

A couple months ago I bought a new car and a few weeks ago I was asked to participate in an online owners survey by an independent polling company. I procrastinated, mainly because the first screen of the survey told me it would take around 20 minutes. But early this morning I had some free time, and because I like the brand and the dealer, I went ahead and subjected myself to the survey.

I won’t get into how ugly the interface was or how poorly designed the pages were. Suffice it to say, I would have liked to have had a chance to rate the survey. Because after giving the brand 20 minutes of my time, here’s what it gave me:

Seriously, this was the final screen. That’s it. No nuthin’. Not even a believable thank you. I don’t really feel like I “collaborated” at all with the brand. And as for “beaucoup”, if they meant it they could have at least tarted up the screen and given me a link taking me to, say, the accessories shop. Hell, anything but this.
Lesson: your brand’s strategy for using content extends to the darnedest of places.

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