Month: November 2011

Site navigation: Reality check from the underground

The other day, I was walking through an underground parking garage on the way back to my car. I’d just come out of a very interesting client meeting about content strategy and UX innovation. I was backtracking my way up a pink line painted on the floor, which I’d walked along a few hours earlier

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On scent and semiotics

Take a quick test for me. I’ll say a word and you tell me the first thing that comes into you head. Ready? Jersey What did you think of? A U.S. state? A sports shirt? A Channel Island? A dairy cow? A knit fabric? Well, the luxury brand Chanel is hoping for the latter. It recently

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