A plea for the inverted pyramid

Spotted this while waiting for an x-ray. It’s a poster explaining the risk of allergies to iodine used as a contrast agent in medical imaging.

Honestly, the graphic design and structure do nothing to reassure and inform. The most important message is in the conclusion, but you have to wade through a mess of words and jargon to get there. And don’t even get me started on the typography.

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