The other night I caught the tail end of a French TV show called La Grande Librarie (The Big Bookstore).
One of the guests was the South African crime writer, Deon Meyer, whose latest novel, 13 Hours, has just been released in French. I haven’t read it, but after what he said, I just might.
In response to the question: “How do you do it [write your books], so that any reader, even someone who doesn’t like crime fiction, picks up one of your books and can’t put it down?” he said:
“I write for the reader in me. I try to write the kind of book I would like to read. So when I’m writing I’m also thinking as a reader.”
Couldn’t have said it better myself. And it doesn’t matter if it’s fiction writing, copywriting or web writing. It is always about the reader, about the person consuming your words. Don’t believe me? Replace the words “read/er” and “book” with “visit/or” and “site.”