A worthy cause


I recently completed work on the launch of MASSIVEGOOD.

It’s a new way of giving. You can click a $2 “micro-contribution” to fight HIV/AIDS, malaria and tuberculosis and improve maternal health every time you book a flight, hotel or rent a car through most travel agents and online travel sites in the US and Canada. It also uses the power of social media (Facebook and Twitter) to spread the word.

I was part of the team that developed the website. I contributed to the content strategy, copywriting and social media activation. It’s a fascinating approach to fundraising and I wish them much success.


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