Month: April 2009

Bad targeting, anyone?

Someone, somewhere is wasting money on Google Adwords. This appeared on my browser this morning. I don’t think I’m the target.

Scary words: writing outside of the comfort zone

Some of my work involves writing collateral and websites in English for French clients. I’m brought in on these projects because I’m an English-language copywriter. But recently I ran into an interesting problem: vocabulary timidity. In both cases, the French clients didn’t want to use perfectly good English words, either out of fear or incomprehension,

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