Adaptive Path's Subject to Change: Creating Great Products and Services for a…

http://www.youtube.com/v/XXzWeMCTUGo&eurl=http://www.tumblr.com/dashboard

This is a very clear (though quite long) explanation of the role that customer experience plays in brand communications.

Done by two guys from Adaptive Path. Taken from their new book: “Subject to Change: Creating Great Products and Services for a…”

YouTube – Adaptive Path’s Subject to Change: Creating Great Products and Services for a…

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