This article from the e-Consultancy blog struck a cord with me, although my issues with conversational marketing are much simpler. As I writer I’ve always been seduced by the idea of generating compelling content for vibrant two-way conversations rather than monotonous bullet points. But I’ve always been a tad skeptical too, since many of my
“We are swimming in an overabundance of products and services. ‘Different’ is no longer a differentiator. What is? Creating an authentic relationship with your customers.” Sohrab Vossoughi, Viewpoint, Business Week, May 28, 2008 How to Stand Out? Try Authenticity Amen to that.
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http://www.youtube.com/v/XXzWeMCTUGo&eurl=http://www.tumblr.com/dashboard This is a very clear (though quite long) explanation of the role that customer experience plays in brand communications. Done by two guys from Adaptive Path. Taken from their new book: “Subject to Change: Creating Great Products and Services for a…” YouTube – Adaptive Path’s Subject to Change: Creating Great Products and Services for