Month: May 2008

The problem with 'conversational marketing'

This article from the e-Consultancy blog struck a cord with me, although my issues with conversational marketing are much simpler. As I writer I’ve always been seduced by the idea of generating compelling content for vibrant two-way conversations rather than monotonous bullet points. But I’ve always been a tad skeptical too, since many of my

Read More

Quote of the day

“We are swimming in an overabundance of products and services. ‘Different’ is no longer a differentiator. What is? Creating an authentic relationship with your customers.” Sohrab Vossoughi, Viewpoint, Business Week, May 28, 2008 How to Stand Out? Try Authenticity Amen to that.

Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

Brand Interactions Are the Future: But Are Interaction Designers Part of Your Agency?

My job is to help you with the big red ball on the lower right-hand side of the triangle. Logic+Emotion: Brand Interactions Are the Future: But Are Interaction Designers Part of Your Agency?

Adaptive Path's Subject to Change: Creating Great Products and Services for a…

http://www.youtube.com/v/XXzWeMCTUGo&eurl=http://www.tumblr.com/dashboard This is a very clear (though quite long) explanation of the role that customer experience plays in brand communications. Done by two guys from Adaptive Path. Taken from their new book: “Subject to Change: Creating Great Products and Services for a…” YouTube – Adaptive Path’s Subject to Change: Creating Great Products and Services for

Read More

The New Economics of Brands – Harvard Business Online's Umair Haque

If brand are going to do more listening and less talking, then the words they choose had better be the right ones. The New Economics of Brands – Harvard Business Online’s Umair Haque

The 3 Philosophies of Word of Mouth Marketing

Influential Marketing Blog: The 3 Philosophies of Word of Mouth Marketing

The Problem With The Trends (Business) on PSFK

I’ve always had issues with people confusing trend-spotting for creativity and imagination. The Problem With The Trends (Business) on PSFK