If you buy a product that gives you access to a service of some kind, is that service (and its benefits) part of the product or are they a standalone offer? In other words, where does the product stop and the service start? My reaction is to say that they’re part of the product — [...]
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The problem with 'conversational marketing'
This article from the e-Consultancy blog struck a cord with me, although my issues with conversational marketing are much simpler. As I writer I’ve always been seduced by the idea of generating compelling content for vibrant two-way conversations rather than monotonous bullet points. But I’ve always been a tad skeptical too, since many of my [...]
