“It’s important to tell stories. Sometimes you’re told, you’ll never change so-and-so’s mind. But if you can be one-on-one with that person and tell a couple of stories… You usually can’t change people’s minds by the intellect. You’ve got to find something that reaches into their hearts.” Jane Goodall, Harvard Business Review interview.
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“We are swimming in an overabundance of products and services. ‘Different’ is no longer a differentiator. What is? Creating an authentic relationship with your customers.” Sohrab Vossoughi, Viewpoint, Business Week, May 28, 2008 How to Stand Out? Try Authenticity Amen to that.
