Two hours into a site redesign meeting I looked up to discover that my client was naked. Rewind. I’d been brought in on the project to develop the content. We were basically starting from zero, which was good, or so I thought. After interviewing a gaggle of execs, we’d come up with a site map [...]
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Don't shoot the copywriter
Am I paranoid or does copywriting have a bad name in content strategy circles? The more I read, the more I feel like some members of the CS community want to distance themselves from copywriters. Worse, an ad hoc caste system seems to be emerging: At the bottom are copywriters, who come in two flavors. [...]
Laid in translation
Further proof that you shouldn’t underestimate the importance of translation in designing your customer experience. Photo courtesy of a good friend of mine. Taken at Orly airport this morning. Is there another sign saying you should be prepared to buy the liquids dinner first?
Wise words
The other night I caught the tail end of a French TV show called La Grande Librarie (The Big Bookstore). One of the guests was the South African crime writer, Deon Meyer, whose latest novel, 13 Hours, has just been released in French. I haven’t read it, but after what he said, I just might. [...]
