I came across this webinar recently. At about 11 minutes and 30 seconds into it he starts talking about how companies need to “think of yourself as half publisher and half traditional marketer.” He goes on to say: “When you’re thinking of your next marketing hire…hire a professional writer or contract out to a professional writer.” Couldn’t have said it better myself.
4 Frameworks For Re-Thinking Your Marketing Strategy
from the Hubspot Blog
