I came across this webinar recently. At about 11 minutes and 30 seconds into it he starts talking about how companies need to “think of yourself as half publisher and half traditional marketer.” He goes on to say: “When you’re thinking of your next marketing hire…hire a professional writer or contract out to a professional [...]
Archive | June, 2008
They're losing me
I’ve been a (so far) loyal International Herald Tribune subscriber since I moved to France all those years ago. It’s one of only two snail-mail subscriptions that I’ve kept. I’ve always been a big newspaper reader because of the ritual (my emphasis). I also like the format, and for the most part, I love the [...]
Writer or editor? Both, actually.
I stumbled across this article entitled The Cure for Content-Delay Syndrome on A List Apart while waiting for a conference call to start this morning. It couldn’t have come at a better time. The call was about a web project, and I couldn’t help thinking how spot on the writer was. Over the years I’ve [...]
Unblurring the lines
If you buy a product that gives you access to a service of some kind, is that service (and its benefits) part of the product or are they a standalone offer? In other words, where does the product stop and the service start? My reaction is to say that they’re part of the product — [...]
